Who We Are
Lee Clayton Roper
Marketing,
Programming, Customer Operations
Lee Clayton Roper has over twenty years of industry
experience and expertise in the areas of strategic planning, general
management/operations, programming, marketing and new business development.
Working with both cable system operators and program providers, she specializes
in maximizing revenue growth through new product assessment, development and
launch, marketing and sales strategies, creative packaging and pricing, brand
development and product positioning. Lee has created and successfully
implemented a methodology for enhancing the customer experience that
strategically integrates the management of marketing and customer care
end-to-end leading to increased sales, customer retention and
overall revenues. She has a return-on-investment model that she uses to
evaluate all marketing and customer care activities both pre- and
post-implementation. She is currently consulting to the CTAM Business
Services Council, developing strategies for increasing cable market share and
and revenues among key market segments, or "verticals".
Lee also has assisted new programming ventures on how to
profitably provide content in today’s changing marketplace. Sorting
through the myriad of distribution alternatives
available, she has created plans that maximize brand awareness and
distribution. She also has assisted in developing new revenue models that
lessen reliance on traditional sources (advertising sales and affiliate fees)
and seek to exploit novel revenue opportunities that present themselves in this
new environment. Lee’s experience has been both domestic and international
having worked for Charter Communications, United Pan-Europe Communications,
United Cable Television and Rifkin & Associates. Well known throughout the
industry, Lee has served as a past member of the CTAM Board of Directors. Most
recently, Lee was selected by Multichannel News as a “Woman to Watch” and also
was inducted into the prestigious Women in Cable Telecommunications’ Walk of
Fame.
Pete Smith
Engineering
and Technical Operations
Pete Smith has over thirty years of engineering and
operations experience in the cable television industry both domestically and
internationally. Pete’s past experience includes construction of cable systems,
upgrades, rebuilds and implementation of new business opportunities including
digital video, video on demand, voice services, cable modem service and
commercial services. He has
extensive knowledge in due diligence, capital budgeting and long term financial
planning. Pete also serves as a partner in a venture capital fund specializing
in mid-stage investments in new technology companies. He previously has worked
for Rifkin & Associates and ATC/Time Warner with responsibility for construction
of cable systems in major cities across the country including Denver, Kansas
City, Jacksonville, Indianapolis, Memphis, Birmingham and Green Bay, as well as,
many other smaller systems. Pete is well recognized by equipment providers and
developers within the industry for his ability to communicate with senior
executives on complex engineering matters.
Affiliated Experts and
Relationships
International Media Advisors has an extensive network of sub-contractors
covering all aspects of the business that can be drawn upon when additional
expertise is needed such as:
